The Be Ok Campaign
Logo + Visual Identity Design
Delaney Plant
Summary
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As part of an annual school “pageant” I was approached by an ambitious high school senior named Delaney Plant with a goal: to help the kids undergoing treatment at the nearby children's hospital, Oregon Health & Science University.
“The Be Ok Campaign” was created because of a boy, whose wish it was to “Just be okay”. That simple need propelled her to create this campaign at her school to help raise funds for OHSU, and encouraged her peers to utilize social media to perpetuate goodness. She graduated, but the campaign is maintained yearly by a new senior.
