Gravity Laboratories

Logo + Visual Identity Design, Kickstarter Campaign Design

Summary
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Gravity Laboratories designs, develops, manufactures and sells film equipment and accessories that advances industry technology, improves user experience and widens the market with affordable products.

Started by two partners with a background in aerospace engineering, they wanted the brand to convey their technical background, and also show a pursuit of reliable creativity. They were inspired by space-themed visuals, but were really drawn to the mid-century clean and geometric style. Because the company is centered on the output of new and innovative products, it was important for the brand to be dynamic but simple to let the future products be the hero of any collateral. 

Style Moodboard
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Logo Build
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Logo Marks
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Colors
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Typography
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