Fathom

Visual Identity Research + Design, UI Design, Art Direction

work done while at Mindspace

FTM-BRAND_01-HERO

Summary

Fathom, Mindspace’s custom LMS platform, was in need of a fully thought-out concept and library of branded assets. To set it apart from the current landscape of LMS platforms, I designed with bright colors, playing loosely with the original nautical themes. I introduced the juxtaposition of hand-crafted and digital elements, with a nod to the custom created and digital delivery of every course.

FTM-BRAND_02-FTM-MS.png

Color

FTM-BRAND_03-COLOR.png

Patterns

FTM-BRAND_04-PATTERN.png

Brand Style Guide

FTM-BRAND_05-GUIDE.png

Platform UI Proposal

FTM-BRAND_06-UI-PROPOSAL.png

Platform Icons

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Marketing Site